List of Functions


Easily customize reporting KPI’s and create graphs for each indicator based on real-time data from your chosen media.


Analyze various KPI’s for each country and media where you running campaigns. Since KPI’s differ depending on the client, one can perform customized analysis on multiple axes such as: level completion, retention rates, inactivity rates and dropout rates. In addition, it’s possible to analyze diverse content such as the breakdown and number of in-app purchases.

Measuring Advertising Operational Effectiveness

F.O.X is an official partner of global media such as Facebook, Twitter, Criteo. By integrating just one SDK, it’s possible to measure operational effectiveness from advertising media from all over the world. Furthermore, our official partnerships make receiving real-time user targeting information possible for greater operational agility.


F.O.X believes the purpose of re-engagement advertising is twofold: 1) Maximize DAU and 2) Maximize ROAS. Therefore, it’s possible to measure RR, LTV, ROAS of users who’ve been recovered through re-engagement campaigns, as well as being able to look at the advertising effectiveness of user acquisition and re-engagement separately. Also, since you can set up a granular user action hierarchy, F.O.X can support re-engagement delivery suitable for your unique KPI’s.

Growth Hacking

Growth hacking is a technique to increase user retention and encourage marketing success. F.O.X will identify the most effective, efficient ways to grow your business to focus on building and engaging the user base of your app not only through re-engagement but also through cross-app data better a client’s products.

Funnel Analysis

Analyze the process at which users fail or succeed to achieve the user actions goals you have in place. By identifying and improving factors in each process, you can improve retention rates and reduce dropout rates.

Segment Analysis

See data on various segments such as user inflow source, paid users, days of inactivity and users who participated the events. Detailed improvement factors that can not be seen as a whole can be grasped by analyzing each numerical value in detail.

Cohort Analysis

Cohort analysis as a function of F.O.X that makes following the behavior of multiple in-app events possible. Cohort analysis reports offers deeper user in-app behavioral understanding, which makes it feasible to visually confirm the effectiveness of advertisement campaigns.

TV Commercial Analysis

Within F.O.X, it’s possible to analyze the influence of TV commercials on new user acquisition and on existing WEB advertisements by being able to measure and separate organic influx and reactivated/re-engaged users respectively. Furthermore, our analytics capabilities allows you to monitor you and your competitor’s TV marketing results in Tokyo, Osaka and Nagoya.